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Refers to technologies or systems that incorporate artificial intelligence (AI) to enhance or automate tasks and decision-making processes.

Angel Investor

An individual who provides capital to startups or early-stage businesses in exchange for ownership equity or convertible debt.


Abbreviation for "business-to-business," describing transactions or relationships between companies, rather than between businesses and consumers.


Abbreviation for "business-to-consumer," referring to commerce and interactions between businesses and individual consumers.


A decentralized and secure digital ledger technology used for recording and verifying transactions across a network of computers.


Short for "biotechnology," it encompasses the use of biological processes and living organisms to develop products and technologies, often related to healthcare or agriculture.

Due Diligence

The process of thoroughly researching and investigating a potential investment, acquisition, or business deal to assess its risks and benefits.


Electronic commerce involves the buying and selling of goods and services over the internet or other digital platforms.


Abbreviation for "electric vehicle," which is a vehicle powered by electricity rather than traditional internal combustion engines.


Initial Public Offering.

The first sale of a company's stock to the public, allowing it to be traded on a stock exchange.


Software as a Service is a cloud-based software distribution model where software applications are hosted by a third-party provider and accessed by users over the Internet.

Web 3.0

An evolving concept of the internet that envisions a more intelligent, interconnected, and semantic web, where data is better understood and utilized by machines.


A collection of investments, assets, or projects held by an individual or organization for financial purposes.


An early stage of financing for startups is often used to develop a concept or prototype before seeking larger investments.


Refers to candidates, investments, or opportunities that have undergone initial screening or assessment to ensure they meet certain criteria.


Serviceable Addressable Market.

The portion of a market that a company or product can realistically serve or target.


Early-stage funding is provided to startups to help them grow and develop their business ideas or products.

Series A

The first significant round of financing for a startup after the seed stage is typically used to scale operations and expand.

Series B

A subsequent round of financing for startups that have already achieved certain milestones and are looking to further grow and develop.

Series C

A later stage of funding for startups focused on expanding into new markets, scaling, or preparing for an IPO.


Serviceable Obtainable Market.

The portion of the addressable market that a company can realistically capture and serve.


A newly established business or company is often characterized by innovative ideas and the potential for rapid growth.


Total Addressable Market.

The entire potential market size for a product or service, assuming 100% market penetration.


Minimum Viable Product.

The simplest version of your product that at least partly solves the problem you identified

Burn Rate

Gross burn in the company's total expenses in a given period. Net burn is how much cash is actually veing spent (i.e. gross burn minus income)


How many months your business can keep operating before it runs out of money


Monthly Recurring Revenue

The company's total monthly subscription revenue


Trailing Twelve Months revenue

How much revenue your startup produced in the previous twelve months


Average Revenue Per User

This is important because it costs money to add users, so how much is each one worth?


Annual Recurring Revenue

The company's total annual subscription revenue


Customer Acquisition Cost

The company's total monthly subscription revenue


Lifetime Value

In total, how much revenue does each user bring you before ceasing to be a customer?


Total Contact Value

The combined value of a customer, including up-front and recurring fees


Annual Contact Value

How much a customer. isworth to you over the course of a year

Deferred Revenue

Money received for goods or services that have not yet been produced/delivered

Total Billings

Actual revenue plus deferred revenue in a given period


Monthly Active Users

The number of people engaging with your product in a specified period


Weekly Active Users

The number of people engaging with your product in a specified period


Daily Active Users

The number of people engaging with your product in a specified period

Conversion Rate

Often used in SaaS to reflect the percentage of users that upgrade from the free tier to the paid tier


Compound Monthly Growth Rate

Often just called MoM/month-on-month growth rate, this is usually a key metric for investors


Compound Annual Growth Rate

CAGR(%) = (Ending Value / Beginning Value) ^ (1 / Number of Periods) - 1


The percentage of users of customers which return to your service or use your product within a defined time period

Gross Churn

The percentage of revenue lost due to cancellation or downgrades

Net Churn

When expansion revenue is greater than revenue lost through gross churn

Zero Marginal Cost

Where an additional unit can be produced and sold without any increase in the total cost of production

R + K > 1

An important metric for tracking whether growth is powered by retention (R) and virality (K) and not just by paid marketing


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