When it comes to splitting equity among founders, there are a few key considerations to keep in mind. The most common approaches and best practices include:
1. Equal Split: In many cases, an equal distribution of equity is recommended to ensure that all co-founders are equally committed to the venture. This approach helps to align incentives and recognize the shared effort and commitment of the founding team.
2. Consider Individual Contributions: While an equal split is often a good starting point, it's important to consider each founder's contributions. This may include factors such as prior business experience, technical expertise, or other unique skills that are essential to the success of the venture.
3. Avoid Unequal Splits: Investors generally look unfavorably at equity splits that are heavily skewed in favor of one founder over others, as this can raise questions about motivation and commitment.
4. Early and Ongoing Conversations: It's crucial to have open and ongoing conversations about equity splits. Founders should discuss and document their expectations, contributions, and how the equity split reflects the value each founder brings to the business.
5. Seeking Professional Advice: In some cases, it may be beneficial to seek the guidance of a mediator, executive coach, or legal professional to facilitate discussions and ensure that the equity split is fair and reflective of the founders' contributions.
Ultimately, the best approach to splitting equity among founders will depend on the specific circumstances of the venture and the unique contributions of each founder. It's important to approach this decision thoughtfully and transparently to set a strong foundation for the business's future success.